FERREIRA PROJECTS is proud to announce Bosse Sudenburg’s debut solo exhibition in London titled Supermarket. Sudenburg’s latest body of work comments on the art production process itself and its various stages and conditions: the creative phase, the process of production and the art market. One of his major themes is to draw attention to, and question, his own artistic approach through the use of installation, painting and video.

Supermarket refers on a higher level to the turning points represented by inventions like writing, film, digitalisation and how it shifted the way we perceive the world. Along the way Sudenburg encounters certain anthropological patterns that, despite of the loss caused by the changes, are able to again redefine these new media.

Sudenburg explores the metaphysical and anthropological dimensions of the art market, which he translates into the wider theme of ‘super’ market. Through his use of quotes, settings, props, icons and video performances, he constructs a market like display, endlessly multiplying each component through a complex system of references.

In Sudenburg’s monochrome light-boxes, the viewer finds quotations commonly used on a daily basis by the public. Through the endless repetition in every day life these sayings are emptied and become meaningless fragments in conversation, filling spaces, overlapping breaks and uncomfortable situations. These quotations are true in every case not only because they are right but because they are repeated endlessly. Thus, these sayings anticipate the model of contemporary truth: truth defined by the quantity of hits on Google.